Over the bit of time that I have been writing book reviews for Amazon I have been astounded by the rude people that tell me basically that I'm stupid because if the book was so great why is my store, Moonwishes Sewing and Crafts, not ranking #1 in searches. Okay, well DUH! It takes awhile to work through new ideas and get them into practice! However, I think this book would be a great one for anyone who is selling on line to read. I plan to put a lot of the ideas into practice ASAP!