Thursday, June 16, 2011

Friday, June 3, 2011

Outsmarting Google by Evan and Bradley Bailyn

I know I haven't been around for awhile. I had knee surgery in April. Very successful surgery I might add. I figured during my recuperation time I would have lots of time to catch up on my book reviews and other sit around projects. Well between physical therapy, time laying in bed using a CPM machine I was exhausted. Sitting at the desk computer was totally uncomfortable until this past week or two and I discovered that using a laptop while having an ice pack on your knee defeated the purpose of the ice pack as the heat from the laptop kept melting the ice. I finally gave up. But I'm back again until the doctor revises my other knee.

One of the things that I do to keep busy is run an online sewing pattern store called Moonwishes Sewing and Crafts. I'm always looking for ways to get my site noticed more, so when this book came up as an option on the Amazon Vine program, I grabbed it and was very glad I did! Here is the review on Outsmarting Google by Evan Bailyn with Bradley Bailyn that I did for the Amazon Vine program.


Many people have a website, an ecommerce site and a blog or two. But how do you get the attention you want and need. You especially need search engine attention if you are using your website or ecommerce site to earn money. If you aren’t getting noticed (i.e. you aren’t showing up in the first page or two of the search engines), you may be blaming the economy, the war, politicians, PMS or the phase of the moon. But really when it comes down to it, are YOU doing what you need to, to receive search engine attention and especially Google’s attention? This book tells you what to look for in your site and how to correct things so that you can progressively increase your ranking when someone searches for one of your keywords. This is a very practical book written for normal speaking people as opposed to a book written in techno-geek-speak. After reading the book, I immediately sat down to figure out what I could do to further the cause of my website, store and blog and you should too.

My only problem with the book itself was that the examples/illustrations were too small and I needed a magnifier to see and understand them. I would have also liked to see a simple step-by-step “to do” list at the end of the book as a easy guide to be sure you are doing what you need to do and keep your priorities straight. Then I realized that the Table of Contents takes care of that need fairly well.

When checking the reviews from other readers, most of them were also enthusiastic about the book. A few felt that the authors were making guesses and were just writing about what everyone knew anyways. Well, I didn't know some of what was in the book and I felt like I learned a lot and that is what was important to me. I have more ideas to try. I hope you find that this book is useful to you also.