As small on line sellers at ecrater.com, our world has been
rocked by Google deciding that they will no longer show listing of items for
sale for free in their search. As small sellers, we can't afford to pay the
cost of the product just to drive someone to buy from us. So getting this book
and reading it was like seeing the light at the end of the tunnel. Ideas! Good
ideas. I ideas I can use! Techniques I didn't understand. I have never marked
up and highlighted a book as much as this one. I couldn't believe how much my
understanding of the different social media sites worked.
One of my frustrations with the internet over the years is
these new, neat things like Twitter, Facebook, Linkedin, etc. hit our computers
but nothing ever comes with instructions manuals anymore. It is difficult at
times to truly understand how to use these programs to the fullest. That is
what I liked about this book was the understanding of the different social
media sites and how they worked and how a person can use them to drive interest
and customers to their business.
Now that I have read the book, I plan on going through it
and setting up a plan of action showing which social media sites I will be
using (or using better) and how we will use them. This thing with Google could
really be weighing us down, but after reading this book I feel hopeful. Unless
you already have a PR team in place and lots of money to drive customers to
your business, this is a good book to read for the basics. Even if you have a
PR team, this book could help you know what they are talking about. The only
thing that I missed with the book is Pinterest came on the scene in the midst
of the book being published and so it isn't mentioned in the book. I guess I will
have to figure that one out myself. I highly recommend this book to anyone
running an online business of any type.
NOTE TO THE AMAZON REVIEW TROLLS THAT LIKE TO DIS REVIEWS
BECAUSE WITHIN 24 HOURS OF READING A BOOK LIKE THIS, OUR STORE HASN'T ACHEIEVED
1ST PLACE PLACEMENT ON ALL THE SEARCH ENGINES. I am not interested in your
comments nor do I believe anyone else is. Online marketing involves work. We
understand that. We will be working on our on line marketing along with
everything else we do to run a business. This is a great book and will be
helpful to many who read it. I know it will be helpful to us as we put many of
its principles into practice.
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Over the bit of time that I have been writing book reviews for Amazon I have been astounded by the rude people that tell me basically that I'm stupid because if the book was so great why is my store, Moonwishes Sewing and Crafts, not ranking #1 in searches. Okay, well DUH! It takes awhile to work through new ideas and get them into practice! However, I think this book would be a great one for anyone who is selling on line to read. I plan to put a lot of the ideas into practice ASAP!
