Friday, December 2, 2011

Off the Hook Marketing: How to Make Social Media Sell for You

Off the Hook Marketing: How to Make Social Media Sell for You by Jeff Molander

In the world of books on how to sell on line, I have noticed many books make big promises but fail to deliver. In this book however, not only does the author take a different approach and thought pattern to using social media to sell on line, he also gives logical and practical examples. He gives urls to sites that show what he is talking about so that you can see how the different people took action to build their companies and make money via social media. After reading this book, not only was I full of new ideas for our home based on line business, but with the need to do homework. That homework consists of going to those many websites that he referenced in the book, reading the various blogs, websites, Facebook posts, and then studying their techniques so that I can truly understand all of what he was talking about and also to glean more ideas to put into practice. I have lots of work to do. I can say though, I took just one of the ideas that popped into my head while reading the book and applied it and got positive comments in return. Suddenly by customers were communicating with me in a way they never had before! Amazing! Of course, the whole idea is to make money, but I wasn’t even sure that my customers read anything I wrote. Now at least I know that some are paying attention and that more will as I continue to develop the concept that I am working on which will make customers want to buy from me instead of someone else.

We have been selling at various sites over the last ten years and one of the biggest problems I found to marketing and promoting our products was just exactly how to draw people into our store by way of our blog, Facebook posts or website content. What kind of content should we be using? The author makes it very clear what types of content to be using and what types of things to avoid, such as sending emails marketing a company on a daily basis which I think most of us hate. After a while that company’s e-mail heads to the junk/blocked box instead of the in-box.

If there was one bone that I had to pick with the author, it was in his use of the word ‘sexy’ in referring things like software and cell phones (at least 9 times that I counted in the book). I don’t know when our society started using the word ‘sexy’ to be a descriptive word for inanimate objects that by their very nature have nothing ‘sexy’ about them. There are so many other words that could and should have been substituted such as: captivating, fascinating, enthralling, educational, etc. Check out a Thesaurus and find some words that are more descriptive of what you are trying to say.

All in all a great book for trying to understand what you should be doing as a business person when faced with social media. This book does not help beginners learn how to start a business page on Facebook or start a blog, but it does help you to understand the types of content and information you should be posting.

You can visit the author at his website or at his blog where you can get a lot more good information about using social media to sell.

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